Monthly Archives: August 2007

Are you letting the Web marketing efforts come between you and your customer?

Recently, I had a discussion with a B2B client about their success in online marketing.  The client was very pleased with how many new customers were now coming from their online marketing activities and what percentage of their orders and … Continue reading

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In B2B, it is about the sites, not just the names!

Recently, I have had several discussions regarding “name” versus “site” management.   One, in particular, started as I discovered that more than half a client’s prospecting volume was being mailed to “new” names at existing buying sites.  (On the surface, a … Continue reading

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