Monthly Archives: October 2007

What portion of your e-commerce marketing efforts should you outsource?

I see a dilemma growing in our industry. It involves balancing which e-commerce functions should be kept in-house vs. those that should be outsourced.Before we answer that question, a little historical perspective is in order. First, take note that five … Continue reading

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Which Portion of Your E-commerce Marketing Efforts Should You Outsource?

I see a dilemma growing in our industry. It involves balancing which e-commerce functions should be kept in-house vs. those that should be outsourced.Before we answer that question, a little historical perspective is in order. First, take note that five … Continue reading

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Gobble up as many domain names as you.

People who buy and hold domain names for the purpose of eventually reselling them for a profit are called “domainers.” It’s now big business, particularly given the Internet trend of “going local” and the rush to own local Internet real … Continue reading

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Suppliers or Partners?

When visiting client companies I’m often astounded by the variation I find in how they view and treat their vendors. Too many B-to-B catalogers take the attitude of “beating their vendors up” for another 2 percent discount or another free … Continue reading

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Don't overlook the B2B market in Canada.

Hailing from Toronto, I enjoy keeping a close eye on my homeland. Each summer I return for my annual family vacation. When I do, I always check the B-to-B direct marketing pulse of the country.That said, I begin by asking … Continue reading

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Are you really listening to your employees?

I recently visited a B-to-B catalog client that runs various outbound telemarketing programs to customers. For many years, it has succeeded with basic calling programs, such as calling catalog requests and calling back on Web orders to confirm, upsell and … Continue reading

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