Monthly Archives: February 2008

Click Count: How Many Does It Take to Place Orders on Your Web Site?

Recently, I found myself in the middle of a discussion about how long it took to actually place an order on a particular cataloger’s Web site. Granted, this particular company admits it’s not on the cutting edge of online selling. … Continue reading

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Operational E-Mail: Discover True One-to-One Communication

With the sophistication of Web 2.0 generation e-commerce systems, I’m seeing more and more creative uses of e-mail. I’m thinking about individual, tailored e-mails generated by your e-commerce or order-management system rather than the bulk e-mails sent out as part … Continue reading

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Have $100K to Spend on New Customer Acquisition? Where Are You Spending It?

I like this question. I also like the related question, “If you had to reduce your marketing spend by $100K, where would you cut?” To answer either of these questions it’s necessary to have a good understanding of the incremental … Continue reading

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Having Trouble Finding Good People?

It seems that all my clients are looking for senior-level people to join their management teams. Some have been looking for more than a year. They’re searching through “networking,” and aren’t ready to use — or pay for — the … Continue reading

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