Monthly Archives: March 2008

Worried About a Recession?

We’re reading a lot these days about the poor state of the economy and the likelihood of a recession. I think most of us believe that if we’re not already in recession, we’re darn close! So, what steps can you … Continue reading

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The Three Second Rule

Every year, family and friends gather to watch the Super Bowl — this year was an especially good game, at least if you’re a Giants fan. But for many viewers, the best part has nothing to do with what’s happening … Continue reading

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How's Your Online Marketing Department Staffed?

I’m often asked these days, “What’s the ideal organizational structure for the online marketing function?” Most of you struggle to determine what functions are significant and need full-time attention. While there’s no “right answer” that fits all organizations, here are … Continue reading

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Consider Starting a Web-Only Company

Many B-to-B catalogers are looking for ways to increase their online businesses. Most are currently spending significantly on some form of paid online advertising, improving their organic search efforts and improving their conversions of site visits to orders. Another idea … Continue reading

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