Monthly Archives: May 2008

4 Ways to Modernize Your Online Tactics

If you’re like me, you have the sense that every time you turn around, you find another new online marketing tactic: blogs, podcasts, Amazon “buy boxes,” PayPal extended payment terms, Facebook widgets, talking graphics, user-generated content, banned commercials on YouTube, … Continue reading

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Internet Usage Rivals TV Viewing

I recently heard an interesting statistic. According to JupiterResearch, Americans now spend the same amount of time using the Internet as they do watching TV — 14 hours per week on average. Hearing this led me to pause for a … Continue reading

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Beauty is Only Search Deep

If your Web site doesn’t rank in search, then it really doesn’t matter how it looks. But once it does rank, how good it looks and converts visitors to buyers is critical to acquiring new customers online. These days, with … Continue reading

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Could Your Catalog Mailings be Feeding Your Competitors

The other day, an experienced catalog mailer told me that her company increases its pay-per-click (PPC) ad spend on the day it receives its competitor’s catalog in the mail. “Interesting,” I said. It’s her theory that her competitor’s mailings increase … Continue reading

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