Monthly Archives: June 2008

Going Green

Many B-to-B marketers are doing everything they can to “go green” these days, certainly the wise thing to do. Thinking green can help save money in these tough times and position your brand with your customers in a favorable light. … Continue reading

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Stick Close to Your Best Customers in Tough Times

Most B-to-B direct marketers today are “skittish.” Worries abound regarding rising oil prices, inflation, recession, among a host of other things. Now’s the time to check in on your best customer segments to really gain an understanding of what they’re … Continue reading

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9 Tips for Mailing Your Online Buyers the Right Offer at the Right Time

These days, most B-to-B catalogers have a good handle on just how many new customers they’re acquiring through their online marketing efforts. With matchback and allocation systems in place, most can determine the results of all their integrated online efforts … Continue reading

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B-to-B Sites Follow B-to-C in User Functionality and Benefits

Lately you’ve probably noticed that more and more B-to-B direct marketers are adding various Web 2.0 social networking functions to their online marketing efforts. Office Depot, for example, allows you to share one of its products with your network via … Continue reading

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