Monthly Archives: August 2008

Plan Your Year-End Promotions Right Now

Many B-to-B marketers have product lines that lend themselves to end-of-year and beginning-of-year promotions. Those should be planned now! Of course, if you sell seasonal products, such as business holiday greeting cards or tax forms, your fourth quarter business is … Continue reading

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Are Your Call-Center Reps Performing?

When times are tough, B-to-B marketers need to stay close to their customers via their call-center reps. On the front lines, reps hear customer objections, concerns and moods. Marketers will want to stay informed to develop sales tactics and offers … Continue reading

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B-to-B Video Use Continues to Increase

Every time I turn around, I see another application of B-to-B video. It’s everywhere, thanks in large part to the YouTube phenomenon. YouTube and other such sites have made amateur video acceptable, and many smaller B-to-B marketers have jumped on … Continue reading

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How to Turn Around Declining Sales

In this economy, no one should be surprised to see sales slump. The question is, what can you do? First, understand why sales are down. Just like a boat that’s filling with water, the leak could be anywhere! Here are … Continue reading

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