Monthly Archives: November 2008

13 Steps to Make Your Business Recession-Proof

Given what’s happening in the catalog world these days, many of you must be thinking about what can be done to help make your business “recession-proof.” While hoping for the best (i.e., a short, mild recession), plan for the worst … Continue reading

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Tough Business Cycles Are Healthy, Even This One

Those of you who read my weekly column regularly know that I’m forever the optimist. That being said, I’m also a realist. I’m also old enough to have lived through several recessions and know that the business cycle we’re now … Continue reading

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What’s the Failed Search Rate on Your Web Site?

I had an interesting debate with a client the other day about internal site search failure rates for B-to-B catalogers. He asked me what I thought the acceptable rate of internal site search was. He suggested that 15 percent, 20 … Continue reading

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Are You Spending Enough on Your Photography?

Food and fashion catalogs have long since recognized the importance of quality photography in their books. But B-to-B catalogers have skimped on this important catalog component too often. The old adage of “a picture is worth a thousand words” still … Continue reading

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