-
Recent Posts
- 10 Things to consider if you plan to sell your direct marketing business to a private equity buyer.
- Phone Orders or Web orders? Which do you prefer?
- Attributing Sales Results to Marketing Expense.
- B2B Manufacturers & Distributors: What is your online marketplace strategy?
- 2014 Trends for B2B Catalog Marketers.
Recent Comments
Archives
- September 2018
- May 2017
- April 2015
- January 2014
- April 2013
- February 2013
- January 2013
- November 2012
- October 2012
- September 2012
- June 2012
- December 2011
- October 2011
- September 2011
- August 2011
- July 2011
- May 2011
- February 2011
- October 2010
- August 2010
- May 2010
- April 2010
- February 2010
- December 2009
- November 2009
- October 2009
- September 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- October 2007
- September 2007
- August 2007
Categories
Meta
Monthly Archives: April 2009
The More Things Change, the More They Stay the Same
The more I study online marketing, the more I'm struck by the parallels to direct mail. Take this example: The other day in a client meeting we were discussing the different clickthrough rates (response rates) to various online marketing activities … Continue reading
The Shifting Landscape of B-to-B
In B-to-B marketing, there are essentially five promotional channels: inbound sales, outbound sales, outside sales, Web and catalog/mail. Given today’s marketplace, I thought it might be useful to talk about some of the bigger changes I see happening in … Continue reading
How to Survive a 20 Percent Drop in Sales: Time to Reset?
I met with an owner of a large multichannel B-to-B direct marketing company this week, and we discussed a common topic these days: How does one survive a 20 percent drop in sales? It's becoming clear to me and many … Continue reading
Catalogs Go Back to the Future
I'm a longtime cataloger marketer, and I'm intrigued at how the new generation of e-commerce marketers are beginning to sound more and more like circulation managers. I took part in a meeting the other day where performance variables of a … Continue reading
Posted in Others
Tagged catalog marketing, customer lifetime value, direct marketing
Leave a comment