My sister lives in France. She has lots of friends and family in the USA. I am reminded at this time of year how many catalog company websites can not process foreign credit cards when she calls me to ask me to order her holiday gifts for various people. I don't quite know whether or not the sites she is trying to order on can't take her credit card number (not likely) or her French billing address (most likely). Either way, she can't place an order for MY Christmas present. Sometimes she even tries calling the catalog company direct but their telephone operators have the same problem working with the order management system. Clearly, that is serious as I want my Christmas present!! I suppose most catalog companies figure that since they don't ship outside the USA why would they need to be able to process a foreign credit card or address? Inadvertently, they shut out all those expats, friends and family of American residents that want to buy stuff to send to their loved ones. Big mistake I figure. I also figure that when a foreigner finds a catalog company who can take their order, they tend to do as much of their holiday shopping with that company as they can. So having this facility would tend to attract multiple order and larger buyers. Only makes sense to me. So, what does your site allow? Are you Santa or Scrooge with foreign buyers? Enjoy your holidays.
Terence Jukes is president of B2B Direct Marketing Intelligence LLC, a strategic B2B direct marketing consultancy based in Fort Lauderdale, Fla., that services clients in the U.S., Canada, France, the U.K. and Germany. You can reach him at firstname.lastname@example.org or (954) 383-5221 (direct line).Terence Jukes is president of B2B Direct Marketing Intelligence LLC, a strategic B2B direct marketing consultancy based in Fort Lauderdale, Fla., that services B2B catalog company clients in the U.S., Canada, France, the U.K. and Germany. You can reach him at tjukes @ b2bdmi.com or (954) 383-5221
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