Monthly Archives: July 2011

Measuring ROI on B2B Marketing Activity in a Multi-Channel Environment.

Measuring ROI on B2B marketing activity in a multi-channel environment.  Most B2B marketers today struggle to measure and allocate expense and return to various marketing efforts.   The interrelationships between sales and marketing activity like direct mail, email and telephone sales, … Continue reading

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6 Things Every Direct Marketer Should Know About SEO

6 things every direct marketer should know about SEO I make my living by advising B2B catalog companies on all sorts of issues.  One of the areas that most are struggling with these days is just how to manage and … Continue reading

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