Monthly Archives: December 2011

Are your socks different?

As B2B merchandise marketers we often are faced with trying to differentiate our products and services. I have many conversations with clients about their frustration with ever increasing competition and ever eroding gross margins. My message is always the same. … Continue reading

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Weak growth year predicted for b-to-b merchants

2012 is going to be a weak growth year for business-to-business merchants Various economic forecasts are estimating 2% to 3% GDP growth in 2012, about the same as 2011. But they are also forecasting a 4% to 6% increase in … Continue reading

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