Monthly Archives: May 2017

Phone Orders or Web orders? Which do you prefer?

There seems to be a push in this Internet driven world to encourage; even force customers to order online versus ordering by phone.   When multi-product/catalog organizations are more financially driven rather than marketing driven we often see the CEO or … Continue reading

Posted in E-commerce systems, Telesales, Terry | Comments Off on Phone Orders or Web orders? Which do you prefer?

Attributing Sales Results to Marketing Expense.

Most multi-channel catalog marketers we deal with today struggle with properly attributing marketing and sales actions and expenses to results.   Many still confuse where they receive an order with how and where they create an order. In the age of … Continue reading

Posted in Terry | Comments Off on Attributing Sales Results to Marketing Expense.