Category Archives: B2B marketing best practices

The USPS and B2B Catalogs – Will postal rates increase?

  If you run a B2B catalog company, chances are you have been following the continuing saga of the USPS wondering how future postage increases will affect your business.  The short answer is that the magnitude of postage increases in … Continue reading

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UK catalogers entering the USA…..really?

I have just returned from ECMOD 2010 in London, the annual gathering of UK/European direct marketers.    While there, I gave a presentation on “Managing Multi-Channel Metrics” a hot topic these days.   Many struggle with how to do it effectively.   Email … Continue reading

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Measuring your multi-channel performance

Many catalog marketers today struggle with accurately measuring the return on their various marketing investments. With many more customer communication channels being used it is hard to decipher what activity really drives demand. Most marketers today are using some sort … Continue reading

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Amazon roars forward with same day shipping.

If you still think Amazon.com is a B2C marketer it is time to update your perspective.   Amazon sells, either directly or through their marketplace merchants, just about every B2B product category you can think of ….and is expanding their offering … Continue reading

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