Category Archives: E-commerce systems

E-commerce systems

The power and importance of mail

OK, Summer’s over…back to serious work! I wanted to post a few facts about the power and importance of direct mail. In today’s world of “web hysteria” I think it is important to remember what really drives most, if not … Continue reading

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Are you becoming a virtual company?

As I look back over the last five years and forward to the next five I see a clear trend in our industry.  More and more companies are going virtual.    Now, become you assuming what that means let me share … Continue reading

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Lessons from a Thai street vendor

I recently had the pleasure of traveling to Thailand for some business and vacation.   They call it the “land of a thousand smiles” and for good reason.  Thai children are taught to smile and be very well mannered.  Bangkok is … Continue reading

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Measuring your multi-channel performance

Many catalog marketers today struggle with accurately measuring the return on their various marketing investments. With many more customer communication channels being used it is hard to decipher what activity really drives demand. Most marketers today are using some sort … Continue reading

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Amazon roars forward with same day shipping.

If you still think Amazon.com is a B2C marketer it is time to update your perspective.   Amazon sells, either directly or through their marketplace merchants, just about every B2B product category you can think of ….and is expanding their offering … Continue reading

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Changes, changes….life is all about changes!

After nearly two  years serving as President of Ability Commerce, I will shortly return to my consulting practice.  I will remain as Chairman of the Advisory Board of Ability Commerce (along with Don Libey, Reggie Brady and Katie Muldoon) and … Continue reading

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