Category Archives: Others

B2B Manufacturers & Distributors: What is your online marketplace strategy?

We have done a great deal of work in the last year assisting B2B manufacturers and distributors develop or refine their marketing strategy for online marketplaces, particular when it comes to Amazon and eBay.   Anyone who has been following the … Continue reading

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Is there a Perfect Storm Approaching

I have been doing a lot of strategy work lately for several different companies and have come to believe that there may be a “perfect storm” approaching for B2B catalogers.   Here are three big picture issues that I believe should … Continue reading

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Are your socks different?

As B2B merchandise marketers we often are faced with trying to differentiate our products and services. I have many conversations with clients about their frustration with ever increasing competition and ever eroding gross margins. My message is always the same. … Continue reading

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Weak growth year predicted for b-to-b merchants

2012 is going to be a weak growth year for business-to-business merchants Various economic forecasts are estimating 2% to 3% GDP growth in 2012, about the same as 2011. But they are also forecasting a 4% to 6% increase in … Continue reading

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The USPS and B2B Catalogs – Will postal rates increase?

  If you run a B2B catalog company, chances are you have been following the continuing saga of the USPS wondering how future postage increases will affect your business.  The short answer is that the magnitude of postage increases in … Continue reading

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Canada is hotter!

Several months ago I blogged about expanding your marketing efforts to Canada. Since then I have helped two B2B catalog marketers refine and expand their Canadian marketing programs. All three have met with great success and I encourage you now … Continue reading

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Canada is hot!

In case you have not noticed the Canadian economy has held up rather well through the great US recession.  Business north of the border is booming.   More importantly the value of the Canadian dollar is high…currently trading around par … Continue reading

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Is your ecommerce solution performing up to your expectations?

I have been working with several companies recently who have been struggling to get their ecommerce results up to par. Most have been using entry level ecommerce solutions and/or developing their own solution in house. They are frustrated when they … Continue reading

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Can you process foreign credit cards?

My sister lives in France.  She has lots of friends and family in the USA.  I am reminded at this time of year how many catalog company websites can not process foreign credit cards when she calls me to ask me … Continue reading

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Traffic, SMAFFIC!

In a meeting with our SEO team recently I got frustrated with all the SEO talk about generating more traffic to our various client sites.   You have probably been there.   "Do this, and we will get more traffic!"   I say, … Continue reading

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