Category Archives: Terry

Phone Orders or Web orders? Which do you prefer?

There seems to be a push in this Internet driven world to encourage; even force customers to order online versus ordering by phone.   When multi-product/catalog organizations are more financially driven rather than marketing driven we often see the CEO or … Continue reading

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Attributing Sales Results to Marketing Expense.

Most multi-channel catalog marketers we deal with today struggle with properly attributing marketing and sales actions and expenses to results.   Many still confuse where they receive an order with how and where they create an order. In the age of … Continue reading

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2014 Trends for B2B Catalog Marketers.

2014 will be a big year for B2B Multi-Channel Marketers With the New Year off to a roaring start it’s helpful to pause and look at the road ahead. Much has happened in the last two years and the pace … Continue reading

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