Tag Archives: B2B direct marketing

2014 Trends for B2B Catalog Marketers.

2014 will be a big year for B2B Multi-Channel Marketers With the New Year off to a roaring start it’s helpful to pause and look at the road ahead. Much has happened in the last two years and the pace … Continue reading

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Canada is hotter!

Several months ago I blogged about expanding your marketing efforts to Canada. Since then I have helped two B2B catalog marketers refine and expand their Canadian marketing programs. All three have met with great success and I encourage you now … Continue reading

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Canada is hot!

In case you have not noticed the Canadian economy has held up rather well through the great US recession.  Business north of the border is booming.   More importantly the value of the Canadian dollar is high…currently trading around par … Continue reading

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UK catalogers entering the USA…..really?

I have just returned from ECMOD 2010 in London, the annual gathering of UK/European direct marketers.    While there, I gave a presentation on “Managing Multi-Channel Metrics” a hot topic these days.   Many struggle with how to do it effectively.   Email … Continue reading

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Are you becoming a virtual company?

As I look back over the last five years and forward to the next five I see a clear trend in our industry.  More and more companies are going virtual.    Now, become you assuming what that means let me share … Continue reading

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Lessons from a Thai street vendor

I recently had the pleasure of traveling to Thailand for some business and vacation.   They call it the “land of a thousand smiles” and for good reason.  Thai children are taught to smile and be very well mannered.  Bangkok is … Continue reading

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Changes, changes….life is all about changes!

After nearly two  years serving as President of Ability Commerce, I will shortly return to my consulting practice.  I will remain as Chairman of the Advisory Board of Ability Commerce (along with Don Libey, Reggie Brady and Katie Muldoon) and … Continue reading

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Traffic, SMAFFIC!

In a meeting with our SEO team recently I got frustrated with all the SEO talk about generating more traffic to our various client sites.   You have probably been there.   "Do this, and we will get more traffic!"   I say, … Continue reading

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Reflections From ACCM

Having attended more than 15 catalog/multichannel conferences (ACCM) over the past two decades, I can easily report that this one will stand out for its low attendance and "doom-and-gloom" conversations. Yes, these aren't good economic times, but being the forever … Continue reading

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It's Vacation Time

Every year in August, most B-to-B direct marketers are in the doldrums — at least until the last week of the month when customers return from their summer vacations. Next to the week between Christmas and New Year’s Day, the … Continue reading

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