Tag Archives: B2B

Canada is hotter!

Several months ago I blogged about expanding your marketing efforts to Canada. Since then I have helped two B2B catalog marketers refine and expand their Canadian marketing programs. All three have met with great success and I encourage you now … Continue reading

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Canada is hot!

In case you have not noticed the Canadian economy has held up rather well through the great US recession.  Business north of the border is booming.   More importantly the value of the Canadian dollar is high…currently trading around par … Continue reading

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UK catalogers entering the USA…..really?

I have just returned from ECMOD 2010 in London, the annual gathering of UK/European direct marketers.    While there, I gave a presentation on “Managing Multi-Channel Metrics” a hot topic these days.   Many struggle with how to do it effectively.   Email … Continue reading

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The power and importance of mail

OK, Summer’s over…back to serious work! I wanted to post a few facts about the power and importance of direct mail. In today’s world of “web hysteria” I think it is important to remember what really drives most, if not … Continue reading

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Are you becoming a virtual company?

As I look back over the last five years and forward to the next five I see a clear trend in our industry.  More and more companies are going virtual.    Now, become you assuming what that means let me share … Continue reading

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Is your ecommerce solution performing up to your expectations?

I have been working with several companies recently who have been struggling to get their ecommerce results up to par. Most have been using entry level ecommerce solutions and/or developing their own solution in house. They are frustrated when they … Continue reading

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Lessons from a Thai street vendor

I recently had the pleasure of traveling to Thailand for some business and vacation.   They call it the “land of a thousand smiles” and for good reason.  Thai children are taught to smile and be very well mannered.  Bangkok is … Continue reading

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Happy New Year?

Given the lackluster sales that most B-to-B catalogers are experiencing, many are wondering just how happy, or sad, 2009 will be. Clearly the marketplace has shifted in a way we've never seen before. But everyone knows one thing's for sure: … Continue reading

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