Tag Archives: catalog marketing consultant

2014 Trends for B2B Catalog Marketers.

2014 will be a big year for B2B Multi-Channel Marketers With the New Year off to a roaring start it’s helpful to pause and look at the road ahead. Much has happened in the last two years and the pace … Continue reading

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Is 'Batch and Blast' Your E-Mail Strategy?

Lately I've heard a number of B-to-B catalogers complain about falling e-mail response rates and rising unsubscribe rates. It very quickly comes to light that, for the most part, they're following a “batch and blast” e-mail strategy. They form an … Continue reading

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One-to-One Marketing Is Here … and Has Been for Some Time

For years our industry has talked about true one-to-one marketing. It's the end result of all our database marketing expertise. Well, some B-to-B catalogers are still talking and not doing, making me wonder how they continue to survive. Here are … Continue reading

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Are Your Web Sales Growing Fast Enough?

Many people I talk to continue to enjoy great success with their B-to-B Web sites, even in this terrible economy. Visitors, orders, sales and customer satisfaction are all up. In most cases, it's the "bright spot" of the business that … Continue reading

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