Tag Archives: catalog

Are You Testing New Mail Formats?

I am always surprised at the lack of testing that B2B catalog mailers are doing.   All too often we fall into our ruts and let our testing programs go stale…..or we just get too comfortable with the results of our … Continue reading

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Canada is hot!

In case you have not noticed the Canadian economy has held up rather well through the great US recession.  Business north of the border is booming.   More importantly the value of the Canadian dollar is high…currently trading around par … Continue reading

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Traffic, SMAFFIC!

In a meeting with our SEO team recently I got frustrated with all the SEO talk about generating more traffic to our various client sites.   You have probably been there.   "Do this, and we will get more traffic!"   I say, … Continue reading

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