Tag Archives: direct marketing consultant

2014 Trends for B2B Catalog Marketers.

2014 will be a big year for B2B Multi-Channel Marketers With the New Year off to a roaring start it’s helpful to pause and look at the road ahead. Much has happened in the last two years and the pace … Continue reading

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Are you becoming a virtual company?

As I look back over the last five years and forward to the next five I see a clear trend in our industry.  More and more companies are going virtual.    Now, become you assuming what that means let me share … Continue reading

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Lessons from a Thai street vendor

I recently had the pleasure of traveling to Thailand for some business and vacation.   They call it the “land of a thousand smiles” and for good reason.  Thai children are taught to smile and be very well mannered.  Bangkok is … Continue reading

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How to Keep Your Job … and Your Business

1. Are you using RFM analysis to refine your circulation plan on a monthly basis? 2. Are you enhancing your RFM analysis with product purchased and order channel data? 3. Does your Web site work? (This question may sound silly, … Continue reading

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