Tag Archives: direct marketing

2014 Trends for B2B Catalog Marketers.

2014 will be a big year for B2B Multi-Channel Marketers With the New Year off to a roaring start it’s helpful to pause and look at the road ahead. Much has happened in the last two years and the pace … Continue reading

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Secrets of Amazon Success

[iframe]<iframe src=”http://www.slideshare.net/slideshow/embed_code/14689299″ width=”427″ height=”356″ frameborder=”0″ marginwidth=”0″ marginheight=”0″ scrolling=”no” style=”border:1px solid #CCC;border-width:1px 1px 0;margin-bottom:5px” allowfullscreen> </iframe> <div style=”margin-bottom:5px”> <strong> <a href=”http://www.slideshare.net/McK_CMSOForum/secrets-of-amazons-success” title=”Secrets of Amazon&#39;s success” target=”_blank”>Secrets of Amazon&#39;s success</a> </strong> from <strong><a href=”http://www.slideshare.net/McK_CMSOForum” target=”_blank”>McKinsey Chief Marketing & Sales Officer Forum</a></strong> </div> … Continue reading

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B2B multi-channel marketers take note: It’s about the site first!

It is surprising to me how many B2B multi-channel marketers do not yet have complete buyer analysis at the site level.   After all, it is the site where demand is generated.   Let me explain. For years we (B2B marketers) followed … Continue reading

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Amazon roars forward with same day shipping.

If you still think Amazon.com is a B2C marketer it is time to update your perspective.   Amazon sells, either directly or through their marketplace merchants, just about every B2B product category you can think of ….and is expanding their offering … Continue reading

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Traffic, SMAFFIC!

In a meeting with our SEO team recently I got frustrated with all the SEO talk about generating more traffic to our various client sites.   You have probably been there.   "Do this, and we will get more traffic!"   I say, … Continue reading

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Welcome back!

Well, as I am sure you can tell by my blog trail, I have taken a hiatus for most of the summer!  Time to get back into giving my loyal followers more ideas about how to make money as multi-channel … Continue reading

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Managing Costs vs. Sales: Is Your Balance Out of Whack?

OK, I'm a merchant and a marketer. I believe that nothing good happens until somebody creates a quality product or service offer, then markets and sells it well. I confess, I have that bias. Having said that, I'm constantly astounded … Continue reading

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Are You Taking Too Many Orders Online?

I was involved in a discussion recently where the CFO of a catalog company was pleased that his company now took 80 percent of all orders online. He talked about how much money his company was saving, as processing online … Continue reading

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The More Things Change, the More They Stay the Same

The more I study online marketing, the more I'm struck by the parallels to direct mail. Take this example: The other day in a client meeting we were discussing the different clickthrough rates (response rates) to various online marketing activities … Continue reading

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How to Survive a 20 Percent Drop in Sales: Time to Reset?

I met with an owner of a large multichannel B-to-B direct marketing company this week, and we discussed a common topic these days: How does one survive a 20 percent drop in sales? It's becoming clear to me and many … Continue reading

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