Tag Archives: online marketing

2014 Trends for B2B Catalog Marketers.

2014 will be a big year for B2B Multi-Channel Marketers With the New Year off to a roaring start it’s helpful to pause and look at the road ahead. Much has happened in the last two years and the pace … Continue reading

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Traffic, SMAFFIC!

In a meeting with our SEO team recently I got frustrated with all the SEO talk about generating more traffic to our various client sites.   You have probably been there.   "Do this, and we will get more traffic!"   I say, … Continue reading

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The More Things Change, the More They Stay the Same

The more I study online marketing, the more I'm struck by the parallels to direct mail. Take this example: The other day in a client meeting we were discussing the different clickthrough rates (response rates) to various online marketing activities … Continue reading

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Retail's Struggles Are B-to-B Catalogers’ Gain

B-to-B catalogers always have had several advantages over retailers. They can maintain and offer wider and deeper product offerings as they're not limited to retail space. They can provide expert telephone sales and support, warranty and repair services, installation advice, … Continue reading

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The Value of Being Flexible in Tough Times

With the markets in turmoil, the economy slumping and our customers spending “nervously,” now is the time to remember the value of being flexible. Here are some ideas to help make your businesses as flexible as possible: * Continue mailing, … Continue reading

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Stick Close to Your Best Customers in Tough Times

Most B-to-B direct marketers today are “skittish.” Worries abound regarding rising oil prices, inflation, recession, among a host of other things. Now’s the time to check in on your best customer segments to really gain an understanding of what they’re … Continue reading

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B-to-B Sites Follow B-to-C in User Functionality and Benefits

Lately you’ve probably noticed that more and more B-to-B direct marketers are adding various Web 2.0 social networking functions to their online marketing efforts. Office Depot, for example, allows you to share one of its products with your network via … Continue reading

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4 Ways to Modernize Your Online Tactics

If you’re like me, you have the sense that every time you turn around, you find another new online marketing tactic: blogs, podcasts, Amazon “buy boxes,” PayPal extended payment terms, Facebook widgets, talking graphics, user-generated content, banned commercials on YouTube, … Continue reading

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Beauty is Only Search Deep

If your Web site doesn’t rank in search, then it really doesn’t matter how it looks. But once it does rank, how good it looks and converts visitors to buyers is critical to acquiring new customers online. These days, with … Continue reading

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Could Your Catalog Mailings be Feeding Your Competitors

The other day, an experienced catalog mailer told me that her company increases its pay-per-click (PPC) ad spend on the day it receives its competitor’s catalog in the mail. “Interesting,” I said. It’s her theory that her competitor’s mailings increase … Continue reading

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