Tag Archives: online marketing

How's Your Long Tail?

I suspect many of you are now familiar with The Long Tail strategy first coined by Chris Anderson in 2004. Essentially, the notion suggests “selling less of more.” I view it as the 80/20 rule in reverse, and it’s often … Continue reading

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Are You Falling Behind in Your Online Marketing?

With recent increases in postage and paper costs, many B-to-B catalogers are pushing harder and deeper into the online marketing frontier. It’s amazing to see many of the new technological innovations in online marketing (e.g., video, webcasts, podcasts and Google … Continue reading

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Have $100K to Spend on New Customer Acquisition? Where Are You Spending It?

I like this question. I also like the related question, “If you had to reduce your marketing spend by $100K, where would you cut?” To answer either of these questions it’s necessary to have a good understanding of the incremental … Continue reading

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