Tag Archives: seo

6 Things Every Direct Marketer Should Know About SEO

6 things every direct marketer should know about SEO I make my living by advising B2B catalog companies on all sorts of issues.  One of the areas that most are struggling with these days is just how to manage and … Continue reading

Posted in E-commerce systems, Online Marketing | Tagged , | Leave a comment

What’s the Failed Search Rate on Your Web Site?

I had an interesting debate with a client the other day about internal site search failure rates for B-to-B catalogers. He asked me what I thought the acceptable rate of internal site search was. He suggested that 15 percent, 20 … Continue reading

Posted in Catalog Marketing | Tagged , , , | Leave a comment