-
Recent Posts
- Outsourcing your B2B marketing efforts.
- 10 Things to consider if you plan to sell your direct marketing business to a private equity buyer.
- Phone Orders or Web orders? Which do you prefer?
- Attributing Sales Results to Marketing Expense.
- B2B Manufacturers & Distributors: What is your online marketplace strategy?
Recent Comments
Archives
- March 2019
- September 2018
- May 2017
- April 2015
- January 2014
- April 2013
- February 2013
- January 2013
- November 2012
- October 2012
- September 2012
- June 2012
- December 2011
- October 2011
- September 2011
- August 2011
- July 2011
- May 2011
- February 2011
- October 2010
- August 2010
- May 2010
- April 2010
- February 2010
- December 2009
- November 2009
- October 2009
- September 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- October 2007
- September 2007
- August 2007
Categories
Meta
Monthly Archives: August 2007
Are you letting the Web marketing efforts come between you and your customer?
Recently, I had a discussion with a B2B client about their success in online marketing. The client was very pleased with how many new customers were now coming from their online marketing activities and what percentage of their orders and … Continue reading
Posted in Others
Leave a comment
In B2B, it is about the sites, not just the names!
Recently, I have had several discussions regarding “name” versus “site” management. One, in particular, started as I discovered that more than half a client’s prospecting volume was being mailed to “new” names at existing buying sites. (On the surface, a … Continue reading
Posted in Others
Leave a comment