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Monthly Archives: July 2008
It's Vacation Time
Every year in August, most B-to-B direct marketers are in the doldrums — at least until the last week of the month when customers return from their summer vacations. Next to the week between Christmas and New Year’s Day, the … Continue reading
Key Trends from the 2008 Merit Direct Co-op
Recently I had the pleasure of being the keynote speaker at the MeritDirect Co-op — the annual gathering of some 400 B-to-B catalog marketers in White Plains, N.Y. As usual, it was a curious and enthusiastic group. I wanted to … Continue reading
8 Tips to Improve Call-Center Productivity
I visit at least one catalog company each week as part of my job. I always ask for the tour — it’s my favorite part of the visit. More often than not, I’m shocked at the overall state of many … Continue reading
B-to-B Takes Notice of Social Sites
Emerging B-to-C online marketing trends are heading toward B-to-B applications. Recently we saw a prime example of this. Facebook, which most B-to-B marketers view as a B-to-C phenomenon, made a bold move into building small business communities by providing advertising … Continue reading