Monthly Archives: February 2009

How to Keep Your Job … and Your Business

Posted on February 23, 2009 by Terry jukes

1. Are you using RFM analysis to refine your circulation plan on a monthly basis? 2. Are you enhancing your RFM analysis with product purchased and order channel data? 3. Does your Web site work? (This question may sound silly, … Continue reading →

Posted in Others | Tagged , , | Leave a comment

Ask Your Vendor Partners for Help

Posted on February 16, 2009 by Terry jukes

Last week I provided several tactics your company can use to improve the performance of your inbound call-center reps. This week, I examine another key performance area in your inbound call center: how your call-center management team reacts to shifting … Continue reading →

Posted in Others | Tagged , , | Leave a comment

Is Your E-Commerce Site Up to Snuff?

Posted on February 9, 2009 by Terry jukes

In my column last week, I discussed how catalog/multichannel merchants can reduce their dependency on the USPS in the face of ever rising postal rates and the threat of a five-day delivery week. One of my suggestions was to improve … Continue reading →

Posted in Others | Tagged , , | Leave a comment

What Would Reduced Mail Delivery Mean to You?

Posted on February 3, 2009 by Terry jukes

Postmaster General John Potter recently asked Congress to lift the requirement that the agency deliver mail six days a week. Dropping Saturday or Tuesday delivery seems to be the option. The obvious question then becomes: How will this affect my … Continue reading →

Posted in Others | Tagged , | Leave a comment