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Monthly Archives: May 2009
Managing Costs vs. Sales: Is Your Balance Out of Whack?
OK, I'm a merchant and a marketer. I believe that nothing good happens until somebody creates a quality product or service offer, then markets and sells it well. I confess, I have that bias. Having said that, I'm constantly astounded … Continue reading
Reflections From ACCM
Having attended more than 15 catalog/multichannel conferences (ACCM) over the past two decades, I can easily report that this one will stand out for its low attendance and "doom-and-gloom" conversations. Yes, these aren't good economic times, but being the forever … Continue reading
Are You Taking Too Many Orders Online?
I was involved in a discussion recently where the CFO of a catalog company was pleased that his company now took 80 percent of all orders online. He talked about how much money his company was saving, as processing online … Continue reading
Posted in Others
Tagged direct marketing, upselling online orders, upselling phone orders
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