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Monthly Archives: May 2011
Do you callback your web orders?
Most B2B Catalog marketers, including me, think the web is a very good thing. However, I am becoming increasingly convinced that sometimes the web, with all its benefits, shortchanges us. This happens in a number of “customer experience” areas … Continue reading
Posted in Catalog Marketing, E-commerce systems, Online Marketing
Tagged B2B, b2b online marketing
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Canada is hotter!
Several months ago I blogged about expanding your marketing efforts to Canada. Since then I have helped two B2B catalog marketers refine and expand their Canadian marketing programs. All three have met with great success and I encourage you now … Continue reading
Posted in Catalog Marketing, Others
Tagged B2B, B2B direct marketing, catalog marketing, Selling to Canada
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