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Monthly Archives: September 2011
Online Video Boosts B2B Catalog Sales
The role of the catalog is changing. It used to be the only customer communication and sales vehicle but today it is one element (albeit the main course!) in the customer communications mix. In the B2B world the cost of … Continue reading
B2B Online sales best practice.
Most of my B2B direct selling clients are struggling with the integration of their online selling efforts versus their direct mail and telephone selling efforts. In our multi-channel world it is difficult to assess what really drives both orders and … Continue reading