Secrets of Amazon Success

[iframe]<iframe src=”″ width=”427″ height=”356″ frameborder=”0″ marginwidth=”0″ marginheight=”0″ scrolling=”no” style=”border:1px solid #CCC;border-width:1px 1px 0;margin-bottom:5px” allowfullscreen> </iframe> <div style=”margin-bottom:5px”> <strong> <a href=”” title=”Secrets of Amazon&#39;s success” target=”_blank”>Secrets of Amazon&#39;s success</a> </strong> from <strong><a href=”” target=”_blank”>McKinsey Chief Marketing & Sales Officer Forum</a></strong> </div> [/iframe]
Here is a great analysis of Amazon showing how effectively it competes with multi-channel retailers and B2B catalogers. It is well worth your time to read this and begin to formulate your competitive strategy. What can you do better than Amazon? I also suspect that it will not be long before other B2B marketplaces are launched. I wonder what Google, Ebay and even Facebook might be planning. Any B2B cataloger will need to figure out how to compete against new competitors like Amazon and other marketplaces.

Terence Jukes is president of B2B Direct Marketing Intelligence LLC, a strategic B2B direct marketing consultancy based in Fort Lauderdale, Fla., that services B2B catalog company clients in the U.S., Canada, France, the U.K. and Germany. You can reach him at tjukes @ or (954) 383-5221

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