Laurie Klesitz is a Sr. Consultant with more than 25 years of experience specializing in Ecommerce and ERP implementations as well as optimization of technology and marketing programs. A scholar of linguistic philosophy (Rutgers, Phi Beta Kappa), Laurie has a unique combination of strengths and experience in IT, Digital and Database Marketing and General Management. She is able to communicate to IT in a way that prioritizes those things really important to business success. She is also able to communicate to management the specific needs, risks and opportunities of new, emerging technologies. Laurie has worked as an advisor and consultant to start-ups as well as multi-division, multi-channel global companies. Laurie was the IT Director for Misco Computer Supplies an international firm with operations in 14 countries. She is also the past VP of Marketing and General Manager of Ultimate Office, a specialty office products catalog retailer. Laurieís consulting experience ranges from AHSECO and Knoll Fine Chemicals, to Arbor Drugs, Knottís Berry Farm and Claridge Casino. Laurie was on the board at MISCO where she headed up International standardization/roll-out of ERP, warehouse and financial reporting software. Laurie was also instrumental in the turnaround and transformation of Ultimate Office as a successful b2b ecommerce business.
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Recent Posts
- Outsourcing your B2B marketing efforts.
- 10 Things to consider if you plan to sell your direct marketing business to a private equity buyer.
- Phone Orders or Web orders? Which do you prefer?
- Attributing Sales Results to Marketing Expense.
- B2B Manufacturers & Distributors: What is your online marketplace strategy?
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