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- 10 Things to consider if you plan to sell your direct marketing business to a private equity buyer.
- Phone Orders or Web orders? Which do you prefer?
- Attributing Sales Results to Marketing Expense.
- B2B Manufacturers & Distributors: What is your online marketplace strategy?
- 2014 Trends for B2B Catalog Marketers.
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Author Archives: Terry jukes
Phone Orders or Web orders? Which do you prefer?
There seems to be a push in this Internet driven world to encourage; even force customers to order online versus ordering by phone. When multi-product/catalog organizations are more financially driven rather than marketing driven we often see the CEO or … Continue reading
Posted in E-commerce systems, Telesales, Terry
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Attributing Sales Results to Marketing Expense.
Most multi-channel catalog marketers we deal with today struggle with properly attributing marketing and sales actions and expenses to results. Many still confuse where they receive an order with how and where they create an order. In the age of … Continue reading
Posted in Terry
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B2B Manufacturers & Distributors: What is your online marketplace strategy?
We have done a great deal of work in the last year assisting B2B manufacturers and distributors develop or refine their marketing strategy for online marketplaces, particular when it comes to Amazon and eBay. Anyone who has been following the … Continue reading
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2014 Trends for B2B Catalog Marketers.
2014 will be a big year for B2B Multi-Channel Marketers With the New Year off to a roaring start it’s helpful to pause and look at the road ahead. Much has happened in the last two years and the pace … Continue reading
Posted in B2B marketing best practices, Catalog Marketing, Catalog Operations, Online Marketing, Terry
Tagged 2014 predictions, 2014 trends, B2B, B2B catalog consultant, b2b catalog marketing, B2B catalogers, B2B consultant, B2B direct marketing, B2B online, b2b online marketing, BTB direct marketing, catalog marketing, catalog marketing consultant, catalog marketing multi-channel marketing B2B catalog marketing, direct mail, direct mail statistics, direct marketing, direct marketing consultant, direct marketing industry forecast, multi-channel marketing, online marketing
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Is the B2B Catalog Dead or Dying?
Many of our clients ask us our opinion on the future of the B2B catalog. Of course, the answer depends on many things like who your target customer is and what are you selling. Legacy catalogers also generally have legacy … Continue reading
Amazon & other online marketplaces: Opportunity or Threat?
Click Here To Download PowerPoint Files Terence Jukes is president of B2B Direct Marketing Intelligence LLC, a strategic B2B direct marketing consultancy based in Fort Lauderdale, Fla., that services B2B catalog company clients in the U.S., Canada, France, the U.K. … Continue reading
Posted in Recent Presentations
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Google Shopping for Suppliers follows Amazon Supply in targeting the B2B market.
As many of you know, we have been expecting Google to respond to the April 2012 launch of AmazonSupply.com by launching their own B2B products shopping site. Recently, and it would seem quietly, they released the new Google Shopping for … Continue reading
B2B Sellers: Are you getting your share from Online Marketplaces and CSEs?
I have asked a number of B2B distributors in the last few months if they are confident they are getting their fair share online. Without exception they all told me that their online sales were growing nicely often at more … Continue reading
Attention B2B multi-channel merchants: Amazon Supply only needs to take 10% of your business.
Since Amazon Supply was launched by Amazon earlier this year I have listened to numerous B2B distribution executives tell me all the reasons why their business is different and how Amazon Supply will not be a competitive threat to them. … Continue reading
Posted in B2B marketing best practices
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Secrets of Amazon Success
[iframe]<iframe src=”http://www.slideshare.net/slideshow/embed_code/14689299″ width=”427″ height=”356″ frameborder=”0″ marginwidth=”0″ marginheight=”0″ scrolling=”no” style=”border:1px solid #CCC;border-width:1px 1px 0;margin-bottom:5px” allowfullscreen> </iframe> <div style=”margin-bottom:5px”> <strong> <a href=”http://www.slideshare.net/McK_CMSOForum/secrets-of-amazons-success” title=”Secrets of Amazon's success” target=”_blank”>Secrets of Amazon's success</a> </strong> from <strong><a href=”http://www.slideshare.net/McK_CMSOForum” target=”_blank”>McKinsey Chief Marketing & Sales Officer Forum</a></strong> </div> … Continue reading