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Category Archives: Catalog Operations
2014 Trends for B2B Catalog Marketers.
2014 will be a big year for B2B Multi-Channel Marketers With the New Year off to a roaring start it’s helpful to pause and look at the road ahead. Much has happened in the last two years and the pace … Continue reading
Posted in B2B marketing best practices, Catalog Marketing, Catalog Operations, Online Marketing, Terry
Tagged 2014 predictions, 2014 trends, B2B, B2B catalog consultant, b2b catalog marketing, B2B catalogers, B2B consultant, B2B direct marketing, B2B online, b2b online marketing, BTB direct marketing, catalog marketing, catalog marketing consultant, catalog marketing multi-channel marketing B2B catalog marketing, direct mail, direct mail statistics, direct marketing, direct marketing consultant, direct marketing industry forecast, multi-channel marketing, online marketing
Comments Off on 2014 Trends for B2B Catalog Marketers.
Is the B2B Catalog Dead or Dying?
Many of our clients ask us our opinion on the future of the B2B catalog. Of course, the answer depends on many things like who your target customer is and what are you selling. Legacy catalogers also generally have legacy … Continue reading
B2B Online sales best practice.
Most of my B2B direct selling clients are struggling with the integration of their online selling efforts versus their direct mail and telephone selling efforts. In our multi-channel world it is difficult to assess what really drives both orders and … Continue reading
Are you becoming a virtual company?
As I look back over the last five years and forward to the next five I see a clear trend in our industry. More and more companies are going virtual. Now, become you assuming what that means let me share … Continue reading
Lessons from a Thai street vendor
I recently had the pleasure of traveling to Thailand for some business and vacation. They call it the “land of a thousand smiles” and for good reason. Thai children are taught to smile and be very well mannered. Bangkok is … Continue reading
Changes, changes….life is all about changes!
After nearly two years serving as President of Ability Commerce, I will shortly return to my consulting practice. I will remain as Chairman of the Advisory Board of Ability Commerce (along with Don Libey, Reggie Brady and Katie Muldoon) and … Continue reading
Posted in Catalog Marketing, Catalog Operations, E-commerce systems
Tagged B2B direct marketing
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