-
Recent Posts
- 10 Things to consider if you plan to sell your direct marketing business to a private equity buyer.
- Phone Orders or Web orders? Which do you prefer?
- Attributing Sales Results to Marketing Expense.
- B2B Manufacturers & Distributors: What is your online marketplace strategy?
- 2014 Trends for B2B Catalog Marketers.
Recent Comments
Archives
- September 2018
- May 2017
- April 2015
- January 2014
- April 2013
- February 2013
- January 2013
- November 2012
- October 2012
- September 2012
- June 2012
- December 2011
- October 2011
- September 2011
- August 2011
- July 2011
- May 2011
- February 2011
- October 2010
- August 2010
- May 2010
- April 2010
- February 2010
- December 2009
- November 2009
- October 2009
- September 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- October 2007
- September 2007
- August 2007
Categories
Meta
Category Archives: E-commerce systems
Phone Orders or Web orders? Which do you prefer?
There seems to be a push in this Internet driven world to encourage; even force customers to order online versus ordering by phone. When multi-product/catalog organizations are more financially driven rather than marketing driven we often see the CEO or … Continue reading
Posted in E-commerce systems, Telesales, Terry
Comments Off on Phone Orders or Web orders? Which do you prefer?
Secrets of Amazon Success
[iframe]<iframe src=”http://www.slideshare.net/slideshow/embed_code/14689299″ width=”427″ height=”356″ frameborder=”0″ marginwidth=”0″ marginheight=”0″ scrolling=”no” style=”border:1px solid #CCC;border-width:1px 1px 0;margin-bottom:5px” allowfullscreen> </iframe> <div style=”margin-bottom:5px”> <strong> <a href=”http://www.slideshare.net/McK_CMSOForum/secrets-of-amazons-success” title=”Secrets of Amazon's success” target=”_blank”>Secrets of Amazon's success</a> </strong> from <strong><a href=”http://www.slideshare.net/McK_CMSOForum” target=”_blank”>McKinsey Chief Marketing & Sales Officer Forum</a></strong> </div> … Continue reading
Is there a Perfect Storm Approaching
I have been doing a lot of strategy work lately for several different companies and have come to believe that there may be a “perfect storm” approaching for B2B catalogers. Here are three big picture issues that I believe should … Continue reading
Are You Testing New Mail Formats?
I am always surprised at the lack of testing that B2B catalog mailers are doing. All too often we fall into our ruts and let our testing programs go stale…..or we just get too comfortable with the results of our … Continue reading
B2B multi-channel marketers take note: It’s about the site first!
It is surprising to me how many B2B multi-channel marketers do not yet have complete buyer analysis at the site level. After all, it is the site where demand is generated. Let me explain. For years we (B2B marketers) followed … Continue reading
Online Video Boosts B2B Catalog Sales
The role of the catalog is changing. It used to be the only customer communication and sales vehicle but today it is one element (albeit the main course!) in the customer communications mix. In the B2B world the cost of … Continue reading
B2B Online sales best practice.
Most of my B2B direct selling clients are struggling with the integration of their online selling efforts versus their direct mail and telephone selling efforts. In our multi-channel world it is difficult to assess what really drives both orders and … Continue reading
Measuring ROI on B2B Marketing Activity in a Multi-Channel Environment.
Measuring ROI on B2B marketing activity in a multi-channel environment. Most B2B marketers today struggle to measure and allocate expense and return to various marketing efforts. The interrelationships between sales and marketing activity like direct mail, email and telephone sales, … Continue reading
Posted in Catalog Marketing, E-commerce systems, Online Marketing
Tagged B2B, b2b online marketing
Leave a comment
6 Things Every Direct Marketer Should Know About SEO
6 things every direct marketer should know about SEO I make my living by advising B2B catalog companies on all sorts of issues. One of the areas that most are struggling with these days is just how to manage and … Continue reading
Do you callback your web orders?
Most B2B Catalog marketers, including me, think the web is a very good thing. However, I am becoming increasingly convinced that sometimes the web, with all its benefits, shortchanges us. This happens in a number of “customer experience” areas … Continue reading
Posted in Catalog Marketing, E-commerce systems, Online Marketing
Tagged B2B, b2b online marketing
Leave a comment