-
Recent Posts
- Outsourcing your B2B marketing efforts.
- 10 Things to consider if you plan to sell your direct marketing business to a private equity buyer.
- Phone Orders or Web orders? Which do you prefer?
- Attributing Sales Results to Marketing Expense.
- B2B Manufacturers & Distributors: What is your online marketplace strategy?
Recent Comments
Archives
- March 2019
- September 2018
- May 2017
- April 2015
- January 2014
- April 2013
- February 2013
- January 2013
- November 2012
- October 2012
- September 2012
- June 2012
- December 2011
- October 2011
- September 2011
- August 2011
- July 2011
- May 2011
- February 2011
- October 2010
- August 2010
- May 2010
- April 2010
- February 2010
- December 2009
- November 2009
- October 2009
- September 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- October 2007
- September 2007
- August 2007
Categories
Meta
Category Archives: Online Marketing
2014 Trends for B2B Catalog Marketers.
2014 will be a big year for B2B Multi-Channel Marketers With the New Year off to a roaring start it’s helpful to pause and look at the road ahead. Much has happened in the last two years and the pace … Continue reading
Posted in B2B marketing best practices, Catalog Marketing, Catalog Operations, Online Marketing, Terry
Tagged 2014 predictions, 2014 trends, B2B, B2B catalog consultant, b2b catalog marketing, B2B catalogers, B2B consultant, B2B direct marketing, B2B online, b2b online marketing, BTB direct marketing, catalog marketing, catalog marketing consultant, catalog marketing multi-channel marketing B2B catalog marketing, direct mail, direct mail statistics, direct marketing, direct marketing consultant, direct marketing industry forecast, multi-channel marketing, online marketing
Comments Off on 2014 Trends for B2B Catalog Marketers.
Is the B2B Catalog Dead or Dying?
Many of our clients ask us our opinion on the future of the B2B catalog. Of course, the answer depends on many things like who your target customer is and what are you selling. Legacy catalogers also generally have legacy … Continue reading
Secrets of Amazon Success
[iframe]<iframe src=”http://www.slideshare.net/slideshow/embed_code/14689299″ width=”427″ height=”356″ frameborder=”0″ marginwidth=”0″ marginheight=”0″ scrolling=”no” style=”border:1px solid #CCC;border-width:1px 1px 0;margin-bottom:5px” allowfullscreen> </iframe> <div style=”margin-bottom:5px”> <strong> <a href=”http://www.slideshare.net/McK_CMSOForum/secrets-of-amazons-success” title=”Secrets of Amazon's success” target=”_blank”>Secrets of Amazon's success</a> </strong> from <strong><a href=”http://www.slideshare.net/McK_CMSOForum” target=”_blank”>McKinsey Chief Marketing & Sales Officer Forum</a></strong> </div> … Continue reading
Are You Testing New Mail Formats?
I am always surprised at the lack of testing that B2B catalog mailers are doing. All too often we fall into our ruts and let our testing programs go stale…..or we just get too comfortable with the results of our … Continue reading
Measuring ROI on B2B Marketing Activity in a Multi-Channel Environment.
Measuring ROI on B2B marketing activity in a multi-channel environment. Most B2B marketers today struggle to measure and allocate expense and return to various marketing efforts. The interrelationships between sales and marketing activity like direct mail, email and telephone sales, … Continue reading
Posted in Catalog Marketing, E-commerce systems, Online Marketing
Tagged B2B, b2b online marketing
Leave a comment
6 Things Every Direct Marketer Should Know About SEO
6 things every direct marketer should know about SEO I make my living by advising B2B catalog companies on all sorts of issues. One of the areas that most are struggling with these days is just how to manage and … Continue reading
Do you callback your web orders?
Most B2B Catalog marketers, including me, think the web is a very good thing. However, I am becoming increasingly convinced that sometimes the web, with all its benefits, shortchanges us. This happens in a number of “customer experience” areas … Continue reading
Posted in Catalog Marketing, E-commerce systems, Online Marketing
Tagged B2B, b2b online marketing
Leave a comment
The power and importance of mail
OK, Summer’s over…back to serious work! I wanted to post a few facts about the power and importance of direct mail. In today’s world of “web hysteria” I think it is important to remember what really drives most, if not … Continue reading