Category Archives: Online Marketing

2014 Trends for B2B Catalog Marketers.

Posted on January 14, 2014 by Terry jukes

2014 will be a big year for B2B Multi-Channel Marketers With the New Year off to a roaring start it’s helpful to pause and look at the road ahead. Much has happened in the last two years and the pace … Continue reading →

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Is the B2B Catalog Dead or Dying?

Posted on April 22, 2013 by Terry jukes

Many of our clients ask us our opinion on the future of the B2B catalog.  Of course, the answer depends on many things like who your target customer is and what are you selling.  Legacy catalogers also generally have legacy … Continue reading →

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Secrets of Amazon Success

Posted on October 15, 2012 by Terry jukes

[iframe]<iframe src=”http://www.slideshare.net/slideshow/embed_code/14689299″ width=”427″ height=”356″ frameborder=”0″ marginwidth=”0″ marginheight=”0″ scrolling=”no” style=”border:1px solid #CCC;border-width:1px 1px 0;margin-bottom:5px” allowfullscreen> </iframe> <div style=”margin-bottom:5px”> <strong> <a href=”http://www.slideshare.net/McK_CMSOForum/secrets-of-amazons-success” title=”Secrets of Amazon&#39;s success” target=”_blank”>Secrets of Amazon&#39;s success</a> </strong> from <strong><a href=”http://www.slideshare.net/McK_CMSOForum” target=”_blank”>McKinsey Chief Marketing & Sales Officer Forum</a></strong> </div> … Continue reading →

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Are You Testing New Mail Formats?

Posted on June 23, 2012 by Terry jukes

I am always surprised at the lack of testing that B2B catalog mailers are doing.   All too often we fall into our ruts and let our testing programs go stale…..or we just get too comfortable with the results of our … Continue reading →

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Measuring ROI on B2B Marketing Activity in a Multi-Channel Environment.

Posted on July 20, 2011 by Terry jukes

Measuring ROI on B2B marketing activity in a multi-channel environment.  Most B2B marketers today struggle to measure and allocate expense and return to various marketing efforts.   The interrelationships between sales and marketing activity like direct mail, email and telephone sales, … Continue reading →

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6 Things Every Direct Marketer Should Know About SEO

Posted on July 15, 2011 by Terry jukes

6 things every direct marketer should know about SEO I make my living by advising B2B catalog companies on all sorts of issues.  One of the areas that most are struggling with these days is just how to manage and … Continue reading →

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Do you callback your web orders?

Posted on May 18, 2011 by Terry jukes

Most B2B Catalog marketers, including me, think the web is a very good thing. However, I am becoming increasingly convinced that sometimes the web, with all its benefits, shortchanges us.   This happens in a number of “customer experience” areas … Continue reading →

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The power and importance of mail

Posted on August 16, 2010 by Terry jukes

OK, Summer’s over…back to serious work! I wanted to post a few facts about the power and importance of direct mail. In today’s world of “web hysteria” I think it is important to remember what really drives most, if not … Continue reading →

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