-
Recent Posts
- Outsourcing your B2B marketing efforts.
- 10 Things to consider if you plan to sell your direct marketing business to a private equity buyer.
- Phone Orders or Web orders? Which do you prefer?
- Attributing Sales Results to Marketing Expense.
- B2B Manufacturers & Distributors: What is your online marketplace strategy?
Recent Comments
Archives
- March 2019
- September 2018
- May 2017
- April 2015
- January 2014
- April 2013
- February 2013
- January 2013
- November 2012
- October 2012
- September 2012
- June 2012
- December 2011
- October 2011
- September 2011
- August 2011
- July 2011
- May 2011
- February 2011
- October 2010
- August 2010
- May 2010
- April 2010
- February 2010
- December 2009
- November 2009
- October 2009
- September 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- October 2007
- September 2007
- August 2007
Categories
Meta
Category Archives: Others
B2B Manufacturers & Distributors: What is your online marketplace strategy?
We have done a great deal of work in the last year assisting B2B manufacturers and distributors develop or refine their marketing strategy for online marketplaces, particular when it comes to Amazon and eBay. Anyone who has been following the … Continue reading
Posted in Others
Leave a comment
Is there a Perfect Storm Approaching
I have been doing a lot of strategy work lately for several different companies and have come to believe that there may be a “perfect storm” approaching for B2B catalogers. Here are three big picture issues that I believe should … Continue reading
Are your socks different?
As B2B merchandise marketers we often are faced with trying to differentiate our products and services. I have many conversations with clients about their frustration with ever increasing competition and ever eroding gross margins. My message is always the same. … Continue reading
Posted in Others
Leave a comment
Weak growth year predicted for b-to-b merchants
2012 is going to be a weak growth year for business-to-business merchants Various economic forecasts are estimating 2% to 3% GDP growth in 2012, about the same as 2011. But they are also forecasting a 4% to 6% increase in … Continue reading
Posted in Others
Leave a comment
The USPS and B2B Catalogs – Will postal rates increase?
If you run a B2B catalog company, chances are you have been following the continuing saga of the USPS wondering how future postage increases will affect your business. The short answer is that the magnitude of postage increases in … Continue reading
Posted in B2B marketing best practices, Catalog Marketing, Others
Tagged B2B, b2b online marketing
Leave a comment
Canada is hotter!
Several months ago I blogged about expanding your marketing efforts to Canada. Since then I have helped two B2B catalog marketers refine and expand their Canadian marketing programs. All three have met with great success and I encourage you now … Continue reading
Posted in Catalog Marketing, Others
Tagged B2B, B2B direct marketing, catalog marketing, Selling to Canada
Leave a comment
Canada is hot!
In case you have not noticed the Canadian economy has held up rather well through the great US recession. Business north of the border is booming. More importantly the value of the Canadian dollar is high…currently trading around par … Continue reading
Posted in Others
Tagged B2B, b2b catalog marketing, B2B direct marketing, canada, catalog
Leave a comment
Is your ecommerce solution performing up to your expectations?
I have been working with several companies recently who have been struggling to get their ecommerce results up to par. Most have been using entry level ecommerce solutions and/or developing their own solution in house. They are frustrated when they … Continue reading
Can you process foreign credit cards?
My sister lives in France. She has lots of friends and family in the USA. I am reminded at this time of year how many catalog company websites can not process foreign credit cards when she calls me to ask me … Continue reading
Traffic, SMAFFIC!
In a meeting with our SEO team recently I got frustrated with all the SEO talk about generating more traffic to our various client sites. You have probably been there. "Do this, and we will get more traffic!" I say, … Continue reading
Posted in Others
Tagged B2B direct marketing, catalog, direct marketing, online marketing, SEO traffic
Leave a comment