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Tag Archives: b2b catalog marketing
2014 Trends for B2B Catalog Marketers.
2014 will be a big year for B2B Multi-Channel Marketers With the New Year off to a roaring start it’s helpful to pause and look at the road ahead. Much has happened in the last two years and the pace … Continue reading
Posted in B2B marketing best practices, Catalog Marketing, Catalog Operations, Online Marketing, Terry
Tagged 2014 predictions, 2014 trends, B2B, B2B catalog consultant, b2b catalog marketing, B2B catalogers, B2B consultant, B2B direct marketing, B2B online, b2b online marketing, BTB direct marketing, catalog marketing, catalog marketing consultant, catalog marketing multi-channel marketing B2B catalog marketing, direct mail, direct mail statistics, direct marketing, direct marketing consultant, direct marketing industry forecast, multi-channel marketing, online marketing
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Secrets of Amazon Success
[iframe]<iframe src=”http://www.slideshare.net/slideshow/embed_code/14689299″ width=”427″ height=”356″ frameborder=”0″ marginwidth=”0″ marginheight=”0″ scrolling=”no” style=”border:1px solid #CCC;border-width:1px 1px 0;margin-bottom:5px” allowfullscreen> </iframe> <div style=”margin-bottom:5px”> <strong> <a href=”http://www.slideshare.net/McK_CMSOForum/secrets-of-amazons-success” title=”Secrets of Amazon's success” target=”_blank”>Secrets of Amazon's success</a> </strong> from <strong><a href=”http://www.slideshare.net/McK_CMSOForum” target=”_blank”>McKinsey Chief Marketing & Sales Officer Forum</a></strong> </div> … Continue reading
Canada is hot!
In case you have not noticed the Canadian economy has held up rather well through the great US recession. Business north of the border is booming. More importantly the value of the Canadian dollar is high…currently trading around par … Continue reading
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Tagged B2B, b2b catalog marketing, B2B direct marketing, canada, catalog
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UK catalogers entering the USA…..really?
I have just returned from ECMOD 2010 in London, the annual gathering of UK/European direct marketers. While there, I gave a presentation on “Managing Multi-Channel Metrics” a hot topic these days. Many struggle with how to do it effectively. Email … Continue reading
The power and importance of mail
OK, Summer’s over…back to serious work! I wanted to post a few facts about the power and importance of direct mail. In today’s world of “web hysteria” I think it is important to remember what really drives most, if not … Continue reading