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Tag Archives: online marketing
2014 Trends for B2B Catalog Marketers.
2014 will be a big year for B2B Multi-Channel Marketers With the New Year off to a roaring start it’s helpful to pause and look at the road ahead. Much has happened in the last two years and the pace … Continue reading
Posted in B2B marketing best practices, Catalog Marketing, Catalog Operations, Online Marketing, Terry
Tagged 2014 predictions, 2014 trends, B2B, B2B catalog consultant, b2b catalog marketing, B2B catalogers, B2B consultant, B2B direct marketing, B2B online, b2b online marketing, BTB direct marketing, catalog marketing, catalog marketing consultant, catalog marketing multi-channel marketing B2B catalog marketing, direct mail, direct mail statistics, direct marketing, direct marketing consultant, direct marketing industry forecast, multi-channel marketing, online marketing
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Traffic, SMAFFIC!
In a meeting with our SEO team recently I got frustrated with all the SEO talk about generating more traffic to our various client sites. You have probably been there. "Do this, and we will get more traffic!" I say, … Continue reading
Posted in Others
Tagged B2B direct marketing, catalog, direct marketing, online marketing, SEO traffic
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The More Things Change, the More They Stay the Same
The more I study online marketing, the more I'm struck by the parallels to direct mail. Take this example: The other day in a client meeting we were discussing the different clickthrough rates (response rates) to various online marketing activities … Continue reading
Retail's Struggles Are B-to-B Catalogers’ Gain
B-to-B catalogers always have had several advantages over retailers. They can maintain and offer wider and deeper product offerings as they're not limited to retail space. They can provide expert telephone sales and support, warranty and repair services, installation advice, … Continue reading
The Value of Being Flexible in Tough Times
With the markets in turmoil, the economy slumping and our customers spending “nervously,” now is the time to remember the value of being flexible. Here are some ideas to help make your businesses as flexible as possible: * Continue mailing, … Continue reading
Stick Close to Your Best Customers in Tough Times
Most B-to-B direct marketers today are “skittish.” Worries abound regarding rising oil prices, inflation, recession, among a host of other things. Now’s the time to check in on your best customer segments to really gain an understanding of what they’re … Continue reading
Posted in Catalog Marketing
Tagged catalog marketing, direct marketing, online marketing
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B-to-B Sites Follow B-to-C in User Functionality and Benefits
Lately you’ve probably noticed that more and more B-to-B direct marketers are adding various Web 2.0 social networking functions to their online marketing efforts. Office Depot, for example, allows you to share one of its products with your network via … Continue reading
4 Ways to Modernize Your Online Tactics
If you’re like me, you have the sense that every time you turn around, you find another new online marketing tactic: blogs, podcasts, Amazon “buy boxes,” PayPal extended payment terms, Facebook widgets, talking graphics, user-generated content, banned commercials on YouTube, … Continue reading
Beauty is Only Search Deep
If your Web site doesn’t rank in search, then it really doesn’t matter how it looks. But once it does rank, how good it looks and converts visitors to buyers is critical to acquiring new customers online. These days, with … Continue reading
Posted in Catalog Marketing
Tagged catalog marketing, failed site search, online marketing, site search
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Could Your Catalog Mailings be Feeding Your Competitors
The other day, an experienced catalog mailer told me that her company increases its pay-per-click (PPC) ad spend on the day it receives its competitor’s catalog in the mail. “Interesting,” I said. It’s her theory that her competitor’s mailings increase … Continue reading